Vaassen, 27 December 2021 – Heering is delighted to announce the appointment of Henk Struving as its Commercial Director, effective from January 1, 2022. He will lead the commercial team to expand the global presence and customer base.

Henk (55) brings with him more of 25-years of poultry sector experience and knowledge covering everything from marketing and sales to customer service and strategy development. He worked for leading manufacturers of poultry equipment and hatchery automation, both in The Netherlands and overseas. With a strong technical background he has an impressive track record of identifying new opportunities, aligning organisations and working with customers to deliver growth.

Commenting on his appointment Henk says: “I am excited to be joining Heering, a family-owned company well known and respected as innovative leader in day old chick transport and storage. Transport and storage is of paramount importance in the poultry production chain. I have seen in recent years that there is still a lot to win in chick transport from hatchery to farm. Therefore, I look forward to drive Heering’s growth with an enthusiastic team of specialists, innovative products and tailored services enabling our customers to deliver their birds in optimum quality.”

“We are excited to have someone of Henk’s calibre join our team,” said Patrick Heering, Managing Director of Heering. “His in-depth industry knowledge and excellent team management skills will help to accelerate our plans for a robust and successful future.”

Would you like to hear how Henk and his team can help you further improve your chick transport operations? You can reach him directly via h.struving@heeringholland.com or on +31(0) 578 579 579.